Target: 45–60 seconds to the close. Ask, listen, move.
Hey, is this [CompanyName], right?
Hi, I’m [AgentFirstName] — I was trying to pull up your website for bookings and couldn't find one. Am I missing it somewhere?
If they have a site you missed: "Ah, my mistake — I'll take a look. Have a good one." End the call. Not a fit.
Got it. How would someone reach you guys normally — mostly by phone?
Listen for the pain in their own words. Use that language in the follow-up email.
Have you guys thought of setting one up (a site for future bookings)?
And are you the one who'd make the call on something like this?
If not the decision maker: get the name and a good time to call back. Do not pitch.
Why not have me build it for you? And just pay me in a testimonial?
I have a Complimentary Website Program that you easily qualify for. Let me send you the application link for it, okay?
The catch is we're doing it for a case study. We just want to add the finished website to our portfolio and to ask for a short testimonial. Seems fair, right?
If they push, "so how do you make money?":
Honestly, a decent number of people like the site enough to keep us on to maintain it or help with getting more leads. If you don't, you keep the site anyway, and we're square.
I’m trying to build up our portfolio, while you get a professional website out of it.