Why Instagram: Instagram is one of the best outreach platforms because everyone uses it. People are checking Instagram throughout the day more than they check Email or LinkedIn. You can also reach extremely qualified prospects because everyone checks their DM's, whether they admit it or not I'm sure Kim Kardashian occasionally checks her requested DM's just for fun. This means you can get your message and offer seen by the prospects at the top of the totem pole in your market. It's also extremely easy to find prospects and the messaging flow is so simple that it can be easily delegated to anyone.
Step #1 - Priming Accounts
Aside from all the beautiful benefits of using Instagram as an outreach channel, there's one big problem we must solve before getting started. Since Instagram is a $100+ billion company, they invest lots of money into making the user experience as amazing as possible. Increasing the quality of the user experience means decreasing solicitation happening on the platform. And because of this, they are a few safety protocols we need to follow in order to stay under the radar.
Safety Step #1: In order to send a significant volume safely you MUST use an age and warmed-up Instagram account. The longer the account has been active and the more it's been used, the safer it will be for outreach. For example, your personal account would be perfect for outreach but you need more than one account for this workflow to work. If you have other accounts that you created years ago they would also work as well. If not, it is easy to buy aged and warmed accounts for $15-$20, just message us and we will get you set up with some.
Safety Step #2: You must operate with a minimum of four Instagram accounts. Even if you don't plan on using them all, you want to have other accounts available for when your main ones get restricted. This way, your daily numbers will always have a way of being fulfilled.
Safety Step #3: Ramp up your sending by starting with 15-20 DMs per day, per account & increase it by 5 every week until you reach 40 DMs per account.